So, my husband and I were eating lunch in a well-known restaurant, which I won’t name, when
Salt-n-Pepa’s song "Push It" started playing loudly.
Had I been at the gym or even shopping at some clothing store in a mall, I wouldn’t even have noticed, much less minded.
But the highly suggestive song seemed so out of context and just so wrong over a spinach salad at a subtly upscale restaurant during lunch, where a large group of retirees also happened to be dining and admiring the seagulls and ships.
I’m no prude. I like music a lot and I was a Salt-n-Pepa fan back in the day.
But that incident and some previous blog comments about overly loud music in supermarkets got me thinking about how background noise can shape our shopping or dining experiences. It took me a long time to figure this out, but the music isn't for our listening enjoyment.
My mother rarely tolerated loud music when she was grocery shopping. Before she even found a cart, she would politely but firmly ask the manager to lower the volume. She also liked music. But on her own terms, apparently.
She shared the belief of writer
Milan Kundera, who said: “People are going deaf because music is played louder and louder, but because they're going deaf, it has to be played louder still.”
But I think stores and restaurants, particularly in this economy, are going to play music louder and louder. That’s because, according to studies, loud music makes us eat more in restaurants, drink more in bars and buy more in stores.
Even if the music makes us want to run out with our hands over our ears, we just shop faster, observers of our behavior say.
“Music volume is negatively correlated with shopping time. However, people in grocery stores playing loud music make just as many purchases despite shopping for a shorter period of time. This indicates that sales per minute are much higher when music is played loudly than with soft background music,” according to
this article.
In some stores, the music follows us, changing depending on what department we're in.
So, are we all being played when the music’s on? Must everything we do be accompanied by background noise, like one long music video?
And if you’re forced to listen to music in a public place, what would you prefer it be?